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The First Mile
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Call us when you see smoke: the rule that keeps McDonald's Germany supplied
Catharina van Delden 8/26/26 Catharina van Delden 8/26/26

Call us when you see smoke: the rule that keeps McDonald's Germany supplied

In the first episode of our new webcast The First Mile by Finches, Diana Wicht, Supply Chain Lead at McDonald's Deutschland LLC, on why volatility only works in the plural, and why she asks her suppliers to call when they see smoke.

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The wells under the concrete: what Huelva's strawberry water actually depends on
Catharina van Delden 8/13/26 Catharina van Delden 8/13/26

The wells under the concrete: what Huelva's strawberry water actually depends on

Huelva's illegal Doñana wells are being sealed and the abstraction limits have just been lifted. The water that was supposed to replace them is 63 per cent unbuilt.

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I Talked to 40 Food Companies in 1 Day. They're All Flying Blind.
Catharina van Delden 4/10/26 Catharina van Delden 4/10/26

I Talked to 40 Food Companies in 1 Day. They're All Flying Blind.

I talked to 40 food companies at Anuga Select Brazil. They're all flying blind on raw material sourcing. Here's what's broken in agricultural supply chains and how field intelligence can fix it.

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